Rolls Royce 2012 Phantom Series Ii- In A Class Of Its Own At The Geneva Motor Show
When we talk about luxury car manufacturers a name that comes to mind immediately is Rolls Royce
. The sophistication and style of Rolls Royce cars is mesmerizing. It's least surprising the 2012 Rolls Royce Phantom is drawing a fair bit of attention at the ongoing Geneva Motor Show.The first thing you will notice when you take a look at this luxurious beauty is a revamped front. The bumper has been slightly redesigned to enhance aesthetics. Instead of round headlights, there are rectangular LED headlights, and these rectangular beauties sure enhance the chiseled look of the Phantom.
The insides of this massive beast have been improved too. Infotainment system and the satellite navigation system get an upgrade in new Rolls Royce Phantom. The large 8.8 inch screen is absolute bliss. The new Phantom has an 8-speed automatic transmission. Fuel efficiency is improved on the 2012 Phantom, however for a Phantom buyer that wouldn't make much of a difference.
Press Release
(06.03.2012) -- In the first half of the 20th century, Sir Henry Royce famously urged his employees to strive for perfection in all that they did and "to take the best that exists and make it better". Today Rolls-Royce Motor Cars continues to embrace the finest principles of its founding father by proudly presenting Phantom Series II at the 2012 Geneva Motor Show.
Reflecting the new world in which we live, this pinnacle family of cars including Phantom Saloon, Phantom Drophead Coup and Phantom Coup have been thoughtfully updated with contemporary yet timeless design enhancements that frame the introduction of cutting-edge technologies which significantly improve the car's drive-train, ease-of-use and connectivity.
"From launch in 2003, the Rolls-Royce Phantom established itself as the benchmark in automotive luxury, a reputation it has held ever since," said Torsten Mller-tvs, CEO of Rolls-Royce Motor Cars. "These cars are timeless in their appeal, but technology moves rapidly and we cannot afford to stand still.
"Today I am delighted to present Phantom Series II, a family of models that feature significant improvements in design, drive-train and technology. As a consequence of these changes, we will continue to present with pride the best motor cars in the world, which re-confirm Rolls-Royce's position at the very pinnacle of the ultra-luxury goods marketplace."
Rolls-Royce Director of Design, Ian Cameron, likens the evolution of Phantom Series II design to a "familiar theme, lit in a different way". And Phantom's striking new front-end, with re-styled bumpers and rectangular light apertures, perhaps best encapsulates the essence of the significant changes that lie beneath.
Rolls-Royce is the first to include full LED headlamps as standard on a production car. As well as delivering a characteristic whiter light, augmenting safety and preventing driver tiredness, these allow for the introduction of new technologies that better control lighting.
Curve light functionality, for example, uses electronically-controlled reflectors to focus headlamp beams in the direction of travel, providing greater illumination of the road ahead when cornering. Adaptive headlamps change the cone of light projected onto a road effortlessly of course in response to different driving speeds.
Every part of the Phantom experience should be effortless, so new driver assistance technologies and a modern user interface with re-designed multi-media controller have been introduced for Phantom Series II. The new satellite navigation system has been fully updated with functions that include 3D maps with landscape topography, guided tours and enhanced points of interest, as well as composite route planning.
Information, maps and video content are presented on Phantom's larger 8.8 inch control centre display, a feature underlined by eight programmable bookmarks presenting access to key functions at a driver's fingertips. Front, rear and top-view camera systems further augment ease of manoeuvring. When reverse parking, for example, rear path prediction automatically deploys on the screen.
The word waftability has long been part of the Rolls-Royce lexicon, with models past and present being renowned for their magnificent ride experience. Phantom Series It reinforces the company's reputation for both.
A new 8-speed automatic gearbox and rear differential enhance already exemplary driving dynamics perfectly complementing the V12 direct injection engine. Fuel consumption improves by 10 per cent on the combined cycle and CO2 emissions fall from 388 to 347 g/km as a consequence.
Rolls-Royce Phantom Series I was launched on 1 January 2003, following a five-year development phase, under new ownership of the BMW Group. In addition to bringing a flagship Rolls-Royce to life, the company also built its state-of-the-art headquarters and production site on the historic Goodwood estate, in the heart of the English countryside. This unprecedented achievement was all the more impressive for a brand that shouldered a weight of expectation that came with the famous Rolls-Royce name and Spirit of Ecstasy as its mascot of excellence.
In 2005, Rolls-Royce launched Extended Wheelbase to complement Phantom Saloon. This was followed by the launch of unforgettable open-top motoring courtesy of Phantom Drophead Coup in 2007 and the ultimate grand tourer Phantom Coup which was launched in 2008.
Overall, the LED lights are widely used for automotive lighting, and will come out with even more innovation in the future.
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