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Online Marketing In Phoenix: Using Search, Mobile And Social Strategies To Achieve Marketing Goals

Online Marketing In Phoenix: Using Search, Mobile And Social Strategies To Achieve Marketing Goals

Online marketing in Phoenix can mean different things and include a variety of services

. However, the goal is the same online marketing needs to deliver solid leads. For the purpose of the article, search, mobile and social strategies will be discussed as components of a companys overall online marketing program.

When developing a marketing strategy, its important to always keep focused on your target audience. Customized programs providing meaningful information will be the most successful.

Search Strategies for Online Marketing in Phoenix

The goal of any search strategy is to promote your online presence as well as generate more qualified leads. Some examples of search strategies include search engine optimization (SEO), search engine marketing (SEM), local search and advertising, link building and content marketing.

SEO. One of the most cost-effective marketing online strategies today, SEO improves your search engine rankings. To accomplish better rankings, your web design is optimized for SEO using industry best practices and current search engine algorithms.

A search engine, such as Google, Yahoo, Bing and Chrome, uses website crawlers to find web pages that match their algorithms. These crawlers are also called robots or spiders. Search engine algorithms are protected by their companies and change frequently. Working with an SEO expert who understands these algorithms can help you rank consistently high.

SEM. Increasing visibility in search results is the goal of an SEM strategy. Tactics include pay-per-click (PPC) advertising, paid inclusion and display advertising. For example, companies can bid on keywords likely to be included in prospect searches. Any time a keyword matches a search, a companys ad will appear under a Sponsored Links heading near the search results.

Local Search and Advertising. Local search functions much the same way as SEO. However, search tactics are geo-targeted. In other words, prospects can find you based on your location. For example, a document management company could be optimized for their location in Phoenix, Arizona because they only want to serve the local market.

Link Building. With the potential to improve your search rankings, link building refers to the links pointing to your site. Quality refers to the ranking of the site being linked. The more quality links you have to your website, the higher your search ranking will be.

Content Marketing. A major component to any online marketing in Phoenix strategy, content marketing is critical to consistently high search rankings. Search engines look for, and give priority to, fresh, regular content. When optimized appropriately by the right keywords, content marketing produces significant results.

Mobile Strategies for Online Marketing in Phoenix

Smart phones, tablets and other mobile devices have become increasingly present in todays world. Industry statistics put the number of Americans with mobile devices at more than 80 percent of the population, or 250 million people.

Unfortunately, most business websites were not developed with mobile media in mind. With online lead development such a crucial part of the marketing effort, businesses must adapt their websites for mobile viewing and access.

In addition, companies should enlist the help of a well qualified marketing company to optimize their website for mobile, as well as develop mobile applications that can attract users. Plus, customized mobile SEO techniques and advertising can produce an additional lead source.

Social Strategies for Online Marketing in Phoenix

Although much hype surrounds social media, it is increasingly being recognized as a viable online marketing strategy for businesses. For example, companies can improve their brand recognition, share messages and promote their products or services to through a new channel.

Using social marketing, you can increase your website traffic and improve your brand recognition at very low costs.

By incorporating search, mobile and social strategies within your online marketing in Phoenix program, youll be able to accomplish many of your sales goals. But most of all, youll create a solid pipeline of qualified leads. And, that can only improve sales revenues and your bottom-line.

by: Sheila Kloefkorn
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