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quot;World Cup year" in Taiwanese apparel companies out of the nest group

quot;World Cup year" in Taiwanese apparel companies out of the nest group

quot;World Cup year" in Taiwanese apparel companies out of the nest group


All "World Cup year," as the only mainland broadcast organizations, the World Cup monopoly control of resources at this time, CCTV's always "crazy" Nuggets. In April, held in Xiamen in mid-program advertising resources CCTV shows at the World Cup, Fujian enterprises play an important role once again. Japan and South Korea starting from 2002 World Cup, World Cup program from the lack of CCTV Fujian enterprises figure this year is no exception.

If you are looking for a "World Cup marketing" to a great extent boost the national brand strategy of enterprises, Ba Jin is an example. Spent nearly a thousand million from 2002 World Cup gold resources CCTV finalized in 2006, Ba Jin was the Group has invested 38 million yuan in the CCTV World Cup ad campaign shows the most striking part?? "Scorer" in the naming rights; this year, Ba Jin has won the men's CCTV "before", "race", "extra" a total of five hours of high-quality advertising resources. Concern Rimula people should feel, during the 2002 World Cup, the brand can only be considered Rimula just started, but during the 2006 World Cup, Rimula unprecedented popularity in the country. Concern is that the success of Rimula not alone advertising, "of 28 law" revealed in its possession, if the World Marketing divided into 10 copies of the "2" means that ad spending, the "8" is the terminal with, during the World Cup, Rimula terminal network is always used various means through various channels and marketing with advertising. If you do not have enough terminals Rimula support, even if the ads play another sound, that is, up to enhance reputation or increase the number of sellers, can not really propelled the brand to upgrade.

Behind the Rimula, also joined the ranks of CCTV World Cup marketing Jinjiang, Shishi some enterprises, the effect will not be so obvious, some companies even "Wang Xiaoer New Year", with sales year after year.quot;World Cup year" in Taiwanese apparel companies out of the nest group


"Marketing to play the World Cup is the comprehensive strength, if the funds, terminals and related production facilities can not keep up, not as good as when the bystanders." Lion, a sporting goods manufacturer that the director of marketing.

In addition to Ba Jin, the next month's World Cup, we can often see the other benefits, a figure del Jinjiang business, according to Delphi Group's brand vice president of benefits, special assistant to the president revealed to this reporter why bother, Del Hui invested in the CCTV broadcast the World Cup more than 3800 million, of which 26.08 million yuan World Cup spots, and other sets of broadcast 12 million yuan, "the ground marketing we are ready." why bother, said Del Hui's "impression of Football" series has been out of stock situation occurs, now large and single. Chou through the help of this year a new ad casting, assembling a series of activities such as Del slogan benefits to further enhance the impact of del benefits after the brand through integrated marketing during the World Cup, Del benefits and strive to achieve greater breakthroughs.
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quot;World Cup year" in Taiwanese apparel companies out of the nest group Jinan