Online Vs Offline Shopping
. The wide range of sites offering amazing deals makes it impossible for the real world to keep up in value terms - think of daily deal sites like KGBdeals.co.uk as an example.
Everything is available on the Internet and can be delivered straight to your door and as we've seen there have been no end to the attention seekers who wish to showcase this fact. However, will it kill off traditional shopping?
Competition online is rife, even more so than it is on the high street. A few clicks allows you to compare every conceivable price and get the very best deal for all the services you require.
Transparency
One of the reasons the Internet has taken off and is so well trusted is that it allows people to see how well a retailer is doing in service terms, due to online ranking systems. This amazing transparency means you can see how well an retailer fares in offering services and goods. For instance offer a day sites usually look for this to see if they want a retailer to provide them with a deal. This means that unlike traditional shopping where you may have a problematic return, you often see how an online retailer deals with this before you even start.
The Law
Amazingly you have more rights when shopping online than when shopping off line. The UK laws mean that the buyer is even more strongly represented than in traditional mediums and Internet buyers have the added benefit of being able to return items up to 28 days after it is bought, for no reason whatsoever.
Future
In the coming future we will be able to click and order from adverts on TV, while sitting in our living room. This makes our TV the biggest shopping area of all. By simply clicking on an advert on an Internet ready TV we can bring up the ordering details for a product onscreen. This will be of course, feasibly done with everything from food to designer clothing and really makes the idea of shopping on the high street redundant. It will of course mean a lot more compulsive buying, which may mean some sort of regulation, will be involved.
Tactile
However , in the high streets place - Internet shopping will never be able to recreate that tactile appeal. People will not be able to get a physical sense of the item they purchase through a screen. For clothing and other items this may be a little limiting as it means you can't try sizes before you purchase.
The customer service experience and the interaction involved is also something to cherish and also sees people return to shops, over the Internet. People often shop as a pastime and as a means to get out of the house, of course Internet shopping limits this. Heading to the electrical store to play with the latest toys isn't possible online and one that people get a little thrill from .
Instant
Of course the Internet offers instant gratification, allowing you to purchase a good or service instantly as we often see with daily deal sites like KGB Deals UK, one of our favourites. However, though we can purchase the items, we often find that we have to wait for periods of time before we can receive them by post. In the traditional shop, you just arrive and purchase the item and bring it home, eradicating the need for a delivery. This also means you don't have to sit and wait for the delivery man to arrive and risk the chance of missing him.
As is clear there are benefits to both and you pay for those benefits. So, whichever you choose, you must realise there is no absolute advantage - it's up to the consumer themselves.
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