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Marketing Your Online Business Offline

Marketing Your Online Business Offline

So youve got an online business? Most probably

, youve exhausted all possible online marketing campaigns such as pay-per-click advertisements and ezine publications. True, most of them may have been successful in marketing your products but it doesnt mean you need to limit your promotions on online advertisements.

Why dont you try out offline marketing? These marketing strategies have been tried and tested effective by numerous traditional businesses. Even before the development of the internet, a lot of businesses have been practicing these offline marketing strategies, which could also be of significance to your online venture.

So before you place a bid on the next hit online marketing solution, consider the following offline marketing alternatives. These could be as cost effective, if not more effective, than online promotions.

Newspapers and Magazines

The secret to marketing success is to get published. You may already have filled a number of ezines with your articles but dont forget that there are also numerous newspapers and magazine publications that consumers subscribe to. Getting your URL in print would bring so much exposure to your online business.

Whatever business you are in, theres surely at least one publication for each US state that covers your line of business. For example, if youre into manufacturing cabinets and shelves, just get your URL posted into a magazine thats dedicated to shelving.

When advertising in print, you dont have to get yourself a full page advertisement. Just a good few-liner ad will be enough to catch the readers attention and drive them browsing to your website to learn more information. Just make your ad interesting enough, and your website will be the one doing all the explaining.

Radio and TV Shows

Just because the internet is so popular and accessible these days doesnt mean everyones online every time. What do you think are people doing when theyre not in front of their computers? Doing their other stuff, yes, and probably keeping their TVs or radios on in the background.

Radio and TV shows provide you with another alternative to market your online business. There are a lot of these shows that actually invite experts from different fields to be their guest speakers. Try searching for these shows and volunteer to be that expert. During the show, you have ample time to promote or say your website address on air.

Those viewers or listeners whom you have somehow sparked their interest will surely browse through your websites once they get online. You dont have to say everything about your business on the show, just broadcast your URL and this will be enough to drive more traffic to your website.

Of course, you also have the option to pay for advertising fees if you want to air out a full-blown advertisement about your business. If you can afford it, then go ahead. This might get your online business the additional promotion it needs. These traditional advertisements are still very effective in todays market.

Business or Novelty Items

Everyday in your business, you might have sent hundreds of letters and faxes. You could also have issued out several invoices and checks. You could use these items to be effective marketers of your business. Just put your URL, website logo or slogan and your email address in everything that you send out.

If your budget permits it, you could even distribute giveaways, such as pens, mugs and t-shirts, stickers, key chains and calendars, which bear your URL. Just be smart on what items to buy and to whom youre going to give them to. For example, if youre selling computer products online, then you could probably give out mouse pads with your URL printed on it. So the next time a consumer needs a computer part, theyll notice your mouse pad and browse through the website it points to.

Then of course, theres the company vehicle or probably your personal vehicle. You could actually paint your company URL all over it. Or if youre using your personal car, you can just paste a sticker which bears your company URL. This will surely catch the attention of every motorist and pedestrians on the road, especially during heavy traffic or when you parked the car.

There are really several offline marketing strategies you can use to promote your business. Just because your business could be found in the virtual world, doesnt mean that you would have to forget about advertising in the rest of the world. The consumers are still living in the physical world, and there could be no better way to reach them than in the physical world.

by: Elijah Chai
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Marketing Your Online Business Offline