Innovation And Creativity: The Success Tips Of Mobile App Development?
Thousands of mobile apps are released in the market every year
. But the cruel reality is that most mobile apps are declared failures & have to be replaced with new technology. Is getting your app featured in the leading app stores a matter of luck for mobile app developers? According to leading mobile market analysts, the success of a mobile application depends on accurate strategizing or planning and also on creative & innovative ideas. Showing innovation & creativity in the design of a mobile app assists the app in securing the attention of a larger user base, it leads to the increase in the number of app downloads & sales, and hence the app is declared successful in the mobile market.App Idea
The main reason why the foundation of a mobile app should be based on a creative & innovative idea is because it is this idea that determines the potential of the app execution. Extensive research must be put into generating an app idea; both user experience & app quality must be thoroughly researched. Few creativity tips for building innovative & successful apps are:
1. Visually appealing design so that both the young & the old in the target audience will be inspired to browse through the apps featured lists & top charts
2. High volume apps available at affordable prices
3. Easily downloadable apps are very popular. If the downloading process takes too long to complete, the customers may shift attention to other mobile apps in the similar category.
4. Unique marketing campaigns must be arranged before the actual launch of the mobile app.
5. The app must always be target based; this means that it should be aimed at a section of mobile customers and should succeed in fulfilling their mobile needs effectively.
6. Inclusion of pay per click ads in the app body; this not only ensures traditional customer acquisition but also large profits for the developer.
7. Make your mobile app a freemium app (one that is initially available for free but users have to pay an amount for additional features). Also make sure that the cost of your freemium app scales upward with the rise in user value. According to mobile market analysts, the future of mobile application revenues lies in the production of more freemium apps.
8. Another creative monetization idea is to release a one line advertisement to describe your mobile app & its features. Use catchy & technical but non flowery language so as to appeal to both the tech savvy & tech ignorant audience.
App Design
Contrary to popular perception, the app design must not be very elaborate. Since mobile apps are disposable units of technology, it may be deleted very soon from a mobile device if the first screenshot of the user interface does not successfully explain the purpose of the app. The database & programs of mobile apps must be brief so that users do not have to spend much time reading instructions or typing to access the important features.
Creativity & innovation appeals to a larger user base since the mobile audience gets emotionally attached with an app that shows unique ideas as opposed to others that are just a storehouse of technology. Every app developer must remember that his/her mobile app should have & maintain a distinct personality.
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