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How to Use Email Effectively in Online Campaigning

How to Use Email Effectively in Online Campaigning
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How to Use Email Effectively in Online Campaigning


There are a lot of things that needs to be done in advance if you are thinking of doing an email marketing campaign.Avoid spamMake sure that when you begin your email campaign that you have an easy to use unsubscribe feature included. Recipients may flag your message as spam if they do not want to receive emails like yours which can probably cause problems. If you find that you are frequently considered as spam, you could eventually find yourself banned from specific hosts.Well thought outMake sure your email campaign is well thought out. If you are doing a campaign that involves sign ups to a newsletter or other information make sure that it is stated clearly in your campaign. Do not make people guess what your email is about, having proper information, well laid out and organized and of high value will not only keep those who are getting your emails interested, they may even share the emails with others.SEO valueDo not forget that your email campaign will have some SEO value. Include links to your website or blog in your email campaign. This can help you build long term links back to your site as you may have subscribers to your email campaigns share your link with others in their network.Provide only "teasers"Another effective use of your email campaigns is to provide teaser material that will encourage the reader to actually go to your site to read the rest of the entry. This is smart business, since typically people will not simply read the single item they are interested in, but will also explore your site more.Skip the fancy graphicsGraphics in your email campaign may look nice when you view them but since most people disable graphics in their emails you are wasting a lot of time (and clogging up a lot of users) using them. Graphics load slowly and can cause congestion as well as delays in sending your emails.Keep it honestDo not provide links to items unrelated to your "blurb" or "teaser". Readers will quickly become annoyed if you are asking them to "click to read more" only to find out that "more" is an obnoxious advertisement to a product that has nothing to do with the content they were reading.Respect your readers wishesIf a reader requests that you unsubscribe them from your email list do so immediately. Don't make these common EMail marketing mistakes if you hope to have success with this cost effective marketing method.



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