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Global Outdoor Advertising Market Report: 2010 Edition

Global Outdoor Advertising Market Report: 2010 Edition


The global radiation therapy market has witnessed a double digit growth rate during the last few years. The industry growth was driven by technological advancements which have made radiation therapy more effective, precise and above all commercially viable. Higher cancer incidence and favorable reimbursement policy in the developed countries like U.S., U.K. further helped the industry in achieving double digit growth rate.

The U.S. is the largest radiation therapy market with fifty percent share of the global market. The market growth has been driven by high rate of cancer incidence in the country, rapid acceptance of new and advanced treatment methods and favorable reimbursement policy for cancer treatment through radiation therapy. Europe is the second largest market with about one-third of the global market.

Over the last few years, primary growth markets have been the developed nations. However, it is expected that in the next few years the demand from these countries will witness a decline as they face economic woes like high fiscal deficit, slow recovery and high unemployment rate. The major growth drivers over the next few years will be the developing nations as there will be significant increase in demand for radiation therapy equipments and cancer drugs from these countries. The demand will increase as these economies are facing high incidence of cancer and lack proper cancer treatment infrastructure. Also, the governments in these economies have started taking initiatives like increasing number of cancer treatment centers. Private hospitals are also expected to make huge investments in creating better cancer treatment facilities. Thus, as demand from developed economies will decline, it will get offset by an increase in demand from developing nations.

The report provides an in-depth analysis of the global radiation therapy market. The various drivers, opportunities and the challenges faced by the market are discussed in detail. The competitive aspect of the market is also highlighted and the key players are profiled with their strategies for this market.

By combining SPSS Inc.s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of the industry. We employed various significant variables that have an impact on this industry and created regression models with SPSS Base to determine the future direction of the industry. Before deploying the regression model, the relationship between several independent or predictor variables and the dependent variable was analyzed using standard SPSS output, including charts, tables and tests.

The global outdoor advertising sector consists of those advertising agencies which are involved in the promotion of various brands, products and services through the mode of billboard advertising, transit advertising, street furniture advertising, and digital signage. Outdoor advertising is far more effective than other advertising media especially in areas of high footfall as the potential audience is very high compared to indoor advertising mediums. With the increase in high-rise buildings, availability of advertising spaces have significantly increased in office as well as residential spaces, subways, bus lines and shopping malls, thereby providing more opportunities to utilize these spaces for advertising.

The outdoor advertising market has outperformed the other modes of advertising as well as the overall advertising market. Billboards account for more than half share of the outdoor advertising budgets. The revenue from outdoor advertising has shown an increasing trend till 2008 after which it declined due to global economic downturn as the advertisers trimmed their spending on advertising. In the coming years, the industry is expected to grow and capture share of advertising from television, radio and newspapers.

Increasing urbanization, mobility and the introduction of digital advertising measures are the major factors driving the industry. Increase in digitalization of out-of-home media makes it more attractive for the viewers and also helps in increasing the visual span. The report also describes the correlation of outdoor advertisings revenue and the GDP. The outdoor advertising market is highly regulated and the regulations generally limit the size, placement, nature, density and content of out-of-home displays. The entry barriers restrict new entrants to enter the market.

The outdoor advertising market is quite fragmented, with the top 3 players being Clear Channel Outdoor, CBS Outdoor and JCDecaux. Clear Channel outdoor is leading the market, followed by JCDecaux. CBS Outdoor and Clear Channel Outdoor generate a significant share of their revenue from billboard, whereas JCDecaux is the leader in street furniture advertising.

The report analyzes the outdoor advertising patterns in the global market with focus on the US, the UK, Australia, China and Canada. It also discusses the major growth drivers and challenges for the outdoor market. The report presents the competitive structure of the industry and profiles major players with a discussion of their key business strategies.

By combining SPSS Inc.s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of the industry. We employed various significant variables that have an impact on this industry and created regression models with SPSS Base to determine the future direction of the industry. Before deploying the regression model, the relationship between several independent or predictor variables and the dependent variable was analyzed using standard SPSS output, including charts, tables and tests.

For more information, please visit:

http://www.aarkstore.com/reports/Global-Outdoor-Advertising-Market-Report-2010-Edition-53471.html

Aarkstore Enterprise

Name: Jessica

Email: Jessica@aarkstore.com

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by: Aarkstore EnterpriseAbout the Author:Aarkstore Enterprise specialize in providing online market business information on market research reports, books, magazines, conference booking at competitive prices, and strive to provide excellent and innovative service to our customers. We are built on the premise that reading is valuable, capable of stirring emotions and firing the imagination. Whether your looking for new product trends or competitive analysis of a new or existing market, Aarkstore Enterprise has the best resource.


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