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FAW tokico shock absorber guo: rational competitive coexistence and win-win (Map) - FAW tokico shock absorber, guo - Auto parts industry

FAW tokico shock absorber guo: rational competitive coexistence and win-win (Map) - FAW tokico shock absorber, guo - Auto parts industry

FAW tokico shock absorber guo: rational competitive coexistence and win-win (Map) - FAW tokico shock absorber, guo - Auto parts industry


HC Network : Hello, everybody, here is the FAW tokico shock absorber dealer meeting in 2010 the scene was very pleased to be invited to the session dealers tokico shock absorber, general manager of FAW-HC network to accept an interview, Liu General Hello! FAW tokico the course of development in the industry have experienced what stage?

Guo : FAW tokico shock absorber Co., Ltd. was established in May 1998, is owned by the FAW Group Fawer Auto Parts Co., Ltd. and Japan's Hitachi Automotive Systems Co., Ltd. a joint venture to research, design, manufacture and Sell Automobile shock absorber-based company, China shares more than 51%, Japanese stocks more than 49%. Joint venture in Changchun City Automotive Industry Development Zone, covers an area of 124,000 square meters, construction area of 48,000 square meters, the joint venture total assets of 500 million yuan.

Guo, general manager of FAW tokico shock absorber to accept HC Network interviewFAW tokico shock absorber guo: rational competitive coexistence and win-win (Map) - FAW tokico shock absorber, guo - Auto parts industry


Present, FAW tokico shock absorber has several well-known domestic automobile manufacturers Supporting The main supporting OEMs include: FAW-Volkswagen Automotive Co., Ltd., Tianjin Toyota Motor Co., Ltd. with SAIC passenger car division, Changan Group, Hafei Automobile Corporation, Beiqi Futian Group Environmental protection Power AG, as well as Chery, JAC company, FAW Haima Motor Corporation, Jiangling Ford, youth Lotus Corporation. Social spare parts market in more than 20 provinces and cities are franchised dealer network. In addition, some products sold in the United States, Russia, Southeast Asia and other countries and regions, a variety of shock absorber to 212 kinds of product variety, production and sales 7 million years.

FAW tokico shock absorber Co., Ltd. was established 12 years ago, has been rapidly growing from a small unknown company to the current in terms of product development and technology, productivity and quality assurance capacity, market share and production and sales, as well as other relevant economic indicators of quality and technology, both in the domestic shock absorber industry leading and world-class status. Jilin Province last year as "high-tech enterprise" awarded by China Association of Automobile Manufacturers, "China's auto parts shock absorber industry leaders."

HC Network: FAW East machine work Fawer Group Holdings joint venture, their own development plans and vision?

Guo : Tokico shock absorber Ltd. FAW corporate vision is to build and maintain a shock absorber in the domestic auto industry leader and world-class status, annual sales in more than 10 million shock absorbers, construction, and made the national R & D center found. Same time, through unremitting efforts to the international automotive shock absorber industry club, get a place in the international market. FAW tokico a rolling five-year plan, we have the confidence and the ability to implement plans to achieve the development of strategic objectives.

HC Network: Do you think the current pattern of industrial development damper is like? China FAW tokico shock absorber damper on the industry's brand positioning?

Guo : At present, more than 100 manufacturers of shock absorbers, and I personally think that is still in the "Spring and Autumn Period", the industry concentration is poor, small producers, especially in technical skills development and matching low. Shock industry reality is that with the simultaneous development capabilities of the joint venture holds a new platform for business, and self-development platform by the reverse shock absorber joint ventures and domestic enterprises to share a small number to begin the development of the domestic vehicle forward Own brand Began to seek and have the ability to synchronize development of strategic cooperation damper enterprises. In the future, must be developed as the industry leader, saxophone, FAW tokico, Tenneco, 10,000 cars have shock absorbers and other enterprises will take the lion's share, with the OEMs for the synchronous development of the road in China exhibits, use of technology Advantage service customers in China. At the same time, along with market competition intensifies, shock absorber industry will gradually develop the Group's products rely on vehicle group, the formation of shock absorber industry, "Warring States Period."

FAW tokico brand positioning is to develop leading-art, cost-effective, the reliable, comfortable, durable, durable and dedicated customers.

HC Network: How do you see the relationship between competitors, such as the saxophone, Tenneco, etc., compared with the industry's enterprises, FAW tokico, which differentiated competitive advantage?

Guo : The market will not allow a dominant parts enterprises. China's auto industry from the current pattern of vehicle watch companies, nor which companies can package a damper Nader, Japan, the United States and other different systems, so companies should not pursue Shock defeated opponents, but rather rational competition. Through rational competition, learn from each other and promote each other, coexistence and win-win. In fact, I am concerned, and Sachs and other top corporate CEOs have a good personal relationship, regular contact to discuss cooperation, and to consult them. Compared with their peers, FAW tokico main advantage is a very strong localization with simultaneous development capabilities, particularly in the automotive vehicle handling stability and comfort of the vehicle matching technology and service capabilities.

HC Network: FAW tokico challenges facing future development in what? How will the company respond to these challenges?

Guo : Challenge is quality, cost, new technology and cross-regional development and management of human resources caused by the difficulty. So FAW tokico to strengthen their internal management to improve quality, cost control, strengthen basic research and development of new technologies, strengthen technical cooperation with partners to achieve the industry's leading-edge technology, and actively recruiting and training qualified staff, to strengthen human resources training and performance evaluation, and constantly increase their core competitiveness.

HC network: to do after-sale market, FAW tokico meaning and role of what? FAW tokico your after-sales market in what is expected?

Manager Liu: Automotive Shock Absorber Aftermarket is a big cake, in a sense, this market is more stable than the vehicle supporting the market, more rigid requirements. Meanwhile, closer to the direct users, more practical understanding of the use of state of the company's products, easy to improve, so this cake involved in segmentation of the FAW tokico great benefits of living and cost. FAW tokico, will strengthen the brand and enhance service, strengthening Marketing Network, in major sales regions to select and develop about 10 years, sales of 100 000 -20 10 000 damper core distributors, expand market share gained in the aftermarket with the FAW East mechanics in the industry matching share.
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FAW tokico shock absorber guo: rational competitive coexistence and win-win (Map) - FAW tokico shock absorber, guo - Auto parts industry